Olief, a visionary producer of olive-based products, embarked on an exciting journey to rebrand their business, aligning it with their unparalleled commitment to sustainability and love for the environment. Our mission was to create a contemporary, trustworthy, and inviting brand that captures the essence of their exceptional offerings. Collaborating closely with the Olief team, we …
As a creative brand designer, I’ve developed a deep fascination with the psychology behind branding elements and their impact on consumer behavior. Today, I want to explore the intriguing world of logo shapes and how they subtly influence our perception of a brand. I hope to simplify this topic, making it accessible to everyone, and …
Unveiling the psychology of logo Shapes: A guide for creative branding Read More »
Truffle, a specialist asset manager, approached us with the goal of rebranding their company to match their award-winning services better. The aim was to create a modern, trustworthy and accessible brand that conveys the precision and compliance required in the field of Asset Management. Working closely with the Truffle team, we established their vision, values, …
Thinking of designing your new website to level up your digital marketing? Good on you! A website can be a fantastic asset to your business IF it is created with the right intention. There is much more to your site than a pretty design with cool digital effects. Here’s what you need to do before …
7 steps you *absolutely* need to take before designing your website Read More »
What is colour psychology? Colour psychology is the study of how colour can affect people’s emotions and behaviours. Understanding colour psychology and using it correctly can be super helpful when deciding on branding. The right colours can trigger the right responses. Knowing what emotions you want to evoke from your audience is the first step. …
Colour Psychology and How to Use it in Your Branding Read More »
Guest blog by Nikita G Copywriter & Strategist Setting website goals is key to building a successful website – not just a site that looks good, but one that boosts business. Too often, businesses spend money and time creating a website that doesn’t help their brand grow or bring in cash. One of the main …
Pippa is a highly skilled industrial psychologist who helps people and companies find meaningful and fulfilling work. She approached us in search of a brand that would attract her ideal clients – those who value her expertise and are committed to finding work that is enriching and fulfilling. We worked together to develop a brand …
So you’ve decided your business needs a reboot. You’re in need of graphic or web design services and you want to get going right away. So let’s go right?! What exactly is a brand? A brand is the most powerful business tool since a spreadsheet. It’s a person’s gut feeling about your product or service. …
Checklist: Building your brand from the ground up Read More »
Cure Bar and Juicery creates natural juices that aim to heal the body and gut, reduce chronic inflammation, and reduce impact on the environment. They approached us in search of a simple yet striking branding solution that would translate well onto minimalistic packaging design, and we were able to create a visually striking and cohesive …
