Testimonials may be one of the most powerful marketing tools. How often does a review or recommendation influence your buying decision? Uhm, a LOT. This is applicable to both service and product-based businesses.
Let’s chat about some of the main benefits of Testimonials:
⚡️𝐂𝐥𝐢𝐞𝐧𝐭 𝐋𝐨𝐲𝐚𝐥𝐭𝐲. A review is a good way to see how your product/service benefited your client and ultimately test if you created a loyal client.
⚡️𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐞𝐬 𝐓𝐫𝐮𝐬𝐭. Since testimonials come from unbiased sources, readers tend to have more trust in them.
⚡️𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬. Sometimes feedback isn’t 100% positive. And that’s great. Failure = Feedback and now you can learn from past mistakes.
⚡️ 𝐒𝐡𝐚𝐫𝐞𝐚𝐛𝐢𝐥𝐢𝐭𝐲. Share your testimonials on your socials, website, and even with prospective leads! Let them close the deal for you.
⚡️ 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐬 𝐂𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲. Finally, your testimonials give your brand credibility. It shows that have successfully served clients in the past and therefore should be trusted to serve future clients.
Where should you showcase your testimonials?
On your website
Spread testimonials all over your website including 2-4 testimonials on your homepage, 1-2 testimonials on each product/service page, and 1 testimonial per portfolio page.
On your socials
Use your testimonials as part of your digital marketing. Add testimonials to your launch strategy for the sale of an existing product/service. Add testimonials to your feed and stories.
In your pitch
Provide testimonials to prospective clients via email or as a part of your proposal.
How to gather testimonials from your clients?
There are many different ways to do this, you may prefer receiving testimonials as video files if your clients are willing to do so. You could just ask your client to send it via email or give you a rating on your Facebook page.
I choose to gather testimonials via a google doc as a part of my offboarding strategy. This allows me to curate my questions and gather any other data that may be of value to me.
Stay tuned to get access to the exact questions I ask my clients in the next blog post.