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Unveiling the psychology of logo Shapes: A guide for creative branding

As a creative brand designer, I’ve developed a deep fascination with the psychology behind branding elements and their impact on consumer behavior. Today, I want to explore the intriguing world of logo shapes and how they subtly influence our perception of a brand. I hope to simplify this topic, making it accessible to everyone, and …

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Colour Psychology and How to Use it in Your Branding

What is colour psychology? Colour psychology is the study of how colour can affect people’s emotions and behaviours. Understanding colour psychology and using it correctly can be super helpful when deciding on branding.  The right colours can trigger the right responses. Knowing what emotions you want to evoke from your audience is the first step. …

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Is your business harnessing the power of Testimonials?⁣

Are you harnessing the power of Testimonials?

Testimonials may be one of the most powerful marketing tools. How often does a review or recommendation influence your buying decision? Uhm, a LOT.⁣ This is applicable to both service and product-based businesses. Let’s chat about some of the main benefits of Testimonials:⁣ ⚡️𝐂𝐥𝐢𝐞𝐧𝐭 𝐋𝐨𝐲𝐚𝐥𝐭𝐲. A review is a good way to see how your product/service …

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