As a creative brand designer, I’ve developed a deep fascination with the psychology behind branding elements and their impact on consumer behavior. Today, I want to explore the intriguing world of logo shapes and how they subtly influence our perception of a brand. I hope to simplify this topic, making it accessible to everyone, and …
Unveiling the psychology of logo Shapes: A guide for creative branding Read More »
Thinking of designing your new website to level up your digital marketing? Good on you! A website can be a fantastic asset to your business IF it is created with the right intention. There is much more to your site than a pretty design with cool digital effects. Here’s what you need to do before …
7 steps you *absolutely* need to take before designing your website Read More »
What is colour psychology? Colour psychology is the study of how colour can affect people’s emotions and behaviours. Understanding colour psychology and using it correctly can be super helpful when deciding on branding. The right colours can trigger the right responses. Knowing what emotions you want to evoke from your audience is the first step. …
Colour Psychology and How to Use it in Your Branding Read More »
Guest blog by Nikita G Copywriter & Strategist Setting website goals is key to building a successful website – not just a site that looks good, but one that boosts business. Too often, businesses spend money and time creating a website that doesn’t help their brand grow or bring in cash. One of the main …
So you’ve decided your business needs a reboot. You’re in need of graphic or web design services and you want to get going right away. So let’s go right?! What exactly is a brand? A brand is the most powerful business tool since a spreadsheet. It’s a person’s gut feeling about your product or service. …
Checklist: Building your brand from the ground up Read More »
So you’ve decided your business needs a reboot. You’re in need of graphic or web design services and you want to get going right away. So let’s go right?! But hold on a second. Choosing a creative partner can be a little intimidating, especially if you’re still in the early days of your business. With …
6 steps to consider when choosing a creative partner Read More »
In the last blog post, I spoke all about the benefits of Testimonials and where you can use them within your Web Design and Marketing strategy. Now I’ll talk about how you can get testimonials from your clients. Like I mentioned in the last post, there are many ways to get your clients to write …
The best way to get testimonials from your clients Read More »
Testimonials may be one of the most powerful marketing tools. How often does a review or recommendation influence your buying decision? Uhm, a LOT. This is applicable to both service and product-based businesses. Let’s chat about some of the main benefits of Testimonials: ⚡️𝐂𝐥𝐢𝐞𝐧𝐭 𝐋𝐨𝐲𝐚𝐥𝐭𝐲. A review is a good way to see how your product/service …
Guest post by Pia Briscoe In Part One of this blog series, Carina walked you through the different ways of getting your website to page one on Google. I’m now going to zero in on one of those methods: SEO (Search Engine Optimization). To be clear: Google Ads is not SEO because it’s paid. SEO …
So why do you want to show up on Google anyway? This seems like an obvious question, but showing up on Google matters. With such immense power and influence that google has, getting your website on the first page can make a monumental difference to your website traffic. Research says that the clickthrough rate of …
