Truffle, a specialist asset manager, approached us with the goal of rebranding their company to match their award-winning services better. The aim was to create a modern, trustworthy and accessible brand that conveys the precision and compliance required in the field of Asset Management. Working closely with the Truffle team, we established their vision, values, positioning, and personality. We developed a new logo and brand identity system reflecting their unique traits and core values. The final product solidified Truffle’s positioning as a modern, reliable, and relational Asset Management brand.