BRIGHTROCK: LOVE CHANGE
BrightRock helps individuals make money decisions that reflect their life, changing needs, and all the things that are really important to them.
The brief was to create a series of illustrations to showcase the delight moments among the chaos of COVID-19 in South Africa.
1. Neighbourly Love
2. Distance Romance
3. Passion Overload
4. Happy Hour
5. Post Coronavirus
We think South Africa has a lot to share with the world; about embracing change and seeing it as an opportunity for renewal and fresh ways of thinking and being. To thrive here requires deftness – a willingness to move with things as they change and shape around you; to try new things. And an open and curious mind.
In fact, South Africans seem to have a unique muscle strength when it comes to change. It’s a strength derived from the story of our past; and made stronger by our daily lives. It’s a strength we sometimes take for granted – and yet, it’s something the world could probably learn quite a bit about from us. At BrightRock, we believe that with all change, even when it happens to us, there is opportunity. Being able to ‘love change’ is a skill we as South African all possess, we’re naturally a change fit bunch!
Part of BrightRock’s DNA is valuing curiosity and creativity – encouraging and emboldening our teams to explore; to find out what’s around the next corner. Similarly too for our partners and fellow collaborators.
With this in mind, we asked our design partners from a range of backgrounds to each create a piece of art. One that shows their take on navigating this collective moment of change, what they’ve learnt about themselves and their response to it – in short, their creative journey in becoming more ‘change fit’ during this lockdown period.