Glenbrynth is a premium Scotch whisky brand, created in South Africa and crafted in Scotland. When they approached our studio, they had a logo and packaging design but needed help creating the rest of their branding collateral and establishing an online presence. Working with our team, Glenbrynth developed an extensive brand style guide, which we then used to create a portfolio-style website design that effectively showcases the brand and its products. By providing comprehensive branding support and a professional online presence, we were able to help Glenbrynth build a strong and cohesive brand identity that resonates with their target audience.
The branding for Glenbrynth was inspired by the brand’s goal to expand into the African market. To reflect this focus, the design language was influenced by the rich textures and vibrant colors of traditional African (Shweshwe) prints. The Glenbrynth patterns were created using the brand’s existing icons, giving the brand a more cohesive and visually striking image. By incorporating elements of African culture and design into the branding, we were able to create a strong and authentic brand identity that resonates with the brand’s target market in Africa.
When designing the website for Glenbrynth, it was important to maintain the classical and historical essence of the brand while also creating a fresh and contemporary look that would appeal to emerging markets. This delicate balance between tradition and modernity is what made the website truly unique and helped to distinguish Glenbrynth in a crowded market. By combining the rich heritage of the brand with a forward-thinking design approach, we were able to create a website that speaks to both traditional whisky connoisseurs and a younger, more diverse audience. Overall, the website effectively showcases the premium quality and craftsmanship of Glenbrynth Scotch whisky and helps to build brand awareness and loyalty among a broad range of consumers.