Glenbrynth Whisky

Glenbrynth is a premium Scotch whisky brand, created in South Africa and crafted in Scotland. When they approached our studio, they had a logo and packaging design but needed help creating the rest of their branding collateral and establishing an online presence. Working with our team, Glenbrynth developed an extensive brand style guide, which we then used to create a portfolio-style website design that effectively showcases the brand and its products. By providing comprehensive branding support and a professional online presence, we were able to help Glenbrynth build a strong and cohesive brand identity that resonates with their target audience.

Scope of work: Branding, Collateral, Copywriting, Web Design, Web Development
Vibe: classic, successful, contemporary, african, nostalgic
Credits: itsnicholewithanh.com, gnikita.com

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Designer notes:

The branding for Glenbrynth was inspired by the brand’s goal to expand into the African market. To reflect this focus, the design language was influenced by the rich textures and vibrant colors of traditional African (Shweshwe) prints. The Glenbrynth patterns were created using the brand’s existing icons, giving the brand a more cohesive and visually striking image. By incorporating elements of African culture and design into the branding, we were able to create a strong and authentic brand identity that resonates with the brand’s target market in Africa.

1. Malting

Once we have harvested the best grains from Scotland's golden barley fields, we steep them in water. This allows the grains to germinate and convert the starches into soluble sugars. The grain is then dried to arrest the germination process.

2. Mashing

Our malted barley is then roughly milled and added to warm water in a Mash Tun. A rich, sugary liquid called Wort is then drained and sent to the fermentation tanks. A quick mash process produces fragrant mineral flavours while a slower mash results in estery, fruity flavours.

3. Fermentation

We ferment Wort and yeast in our Wash Backs, enabling these ingredients to interact and convert into alcohol. A shorter fermentation process produces grassy, mineral flavours. A longer fermentation process leaves the alcohol with fruity flavours, from citrus notes to tropical fruits.

4. Distillation

Our rich, flavourful wash is distilled twice in copper pot stills. In the first distillation, we heat the wash in the still, and condense, cool and collect the resultant liquid, which then goes to the second distillation. The Master Distiller carefully cuts the spirit run to only collect the heart of the distillation.

5. Maturation

The mystical process of maturation starts in the cellar. Here our whiskies gain up to 90% of their unique flavour characteristics. We carefully select our oak casks and age our whiskies to get an exceptional taste that is distinctly Glenbrynth.

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Designer notes:

When designing the website for Glenbrynth, it was important to maintain the classical and historical essence of the brand while also creating a fresh and contemporary look that would appeal to emerging markets. This delicate balance between tradition and modernity is what made the website truly unique and helped to distinguish Glenbrynth in a crowded market. By combining the rich heritage of the brand with a forward-thinking design approach, we were able to create a website that speaks to both traditional whisky connoisseurs and a younger, more diverse audience. Overall, the website effectively showcases the premium quality and craftsmanship of Glenbrynth Scotch whisky and helps to build brand awareness and loyalty among a broad range of consumers.

Glenbrynth Whisky

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